Vacation Rental Market size is set to grow by USD 56.98 billion from 2024-2028, Growing tourism industry and increasing popularity of short-term vacation rental properties to boost the market growth, Technavio
Vacation Rental Market size is set to grow by USD 56.98 billion from 2024-2028, Growing tourism industry and increasing popularity of short-term vacation rental properties to boost the market growth, Technavio

NEW YORK, May 24, 2024 /PRNewswire/ — The global vacation rental market  size is estimated to grow by USD 56.98 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  5.12%  during the forecast period. 

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Forecast period


Base Year


Historic Data

2018 – 2022

Segment Covered

Management (Managed by owners and Professionally managed), Method (Offline and Online), and Geography (Europe, North America, APAC, Middle East and Africa, and South America)

Region Covered

Europe, North America, APAC, Middle East and Africa, and South America

Key companies profiled PTE Ltd., Accor SA, Agoda Co. Pte. Ltd., Airbnb Inc., AltexSoft Inc., Bennington Properties LLC, Bluefish Vacation Rentals, BoutiqueHomes, Clickstay Ltd., Elite Destination Homes, Elite LLC, Holidu GmbH, Hotelplan Management AG, MakeMyTrip Ltd., NOVASOL AS, Oravel Stays Ltd., TripAdvisor Inc., VIVI HOLIDAY HOMES S.L., World Travel Holdings, Wyndham Hotels and Resorts Inc., and Expedia Group Inc.

Key Market Trends Fueling Growth

The instant booking trend in the vacation rental market significantly enhances customer convenience and satisfaction, leading to market growth. Online platforms enable real-time reservations, reducing wait times and promoting inclusivity. B2C enterprises, such as Airbnb, adopt this feature to differentiate their services and cater to diverse demographics.

Vacation rentals, including homes and resorts, are available through both offline and online sales channels. Forecasting techniques, like time series analysis and Holt-Winters forecast, help estimate rental prices based on tourism spending, consumer behavior, and internet penetration. Additionally, trends in vacation rentals include short-term stays, eco-friendliness, and the availability of various property types, such as ancient ruins and camping sites. 

Market Challenges

  • The vacation rental market faces challenges from various risk factors, including scams, fraudulent reviews, and unethical dealings. These issues, perpetrated by unscrupulous actors, negatively impact market players, leading to decreased revenue and growth. Vendors like Airbnb and HomeAway mitigate risks through user reviews, secure transactions, and effective customer service.
  • However, fraudulent advertisements, bait-and-switch tactics, and double bookings continue to undermine market revenue. Additionally, factors such as rent prices, availability of properties, and regulations play a role in the vacation rental industry, which includes accommodation segments, homes and resorts, booking modes, and online and offline channels. International tourist arrivals, eco-friendly rentals, and safety issues are also significant considerations.

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Segment Overview 

  1. Management 
  • 1.1 Managed by owners
  • 1.2 Professionally managed
  • Method 
  • Geography 
    • 3.1 Europe
    • 3.2 North America
    • 3.3 APAC
    • 3.4 Middle East and Africa
    • 3.5 South America

    1.1 Managed by owners-  In the vacation rental market segmentation by management, owner-managed rentals represent a significant portion, offering unique advantages such as direct communication with guests. This approach allows for personalized interaction, fostering better guest understanding, relationship building, and repeat bookings. Owners can also save on commission fees by managing activities themselves, contributing to increased profitability.

    However, this segment faces restrictions on rentals due to regulations and safety issues. Customer service and communication are crucial for B2C enterprises in this market. Third-party studies and industry associations provide valuable demographic data, tourism spending, consumer spending, internet penetration, and device penetration insights. Forecasting techniques like time series forecasts, stationarity of data, short-term estimates, and statistical methods such as simple linear regression and Holt-Winters forecast are essential for market analysis.

    Price indices from statistic offices and trade associations help assess market trends. The vacation rental market consists of accommodation segments like homes and resorts. Booking modes include offline and online segments. Market players invest in acquisitions and mergers to expand their presence. Understanding these segments, sales channels, and trends is vital for successful business strategies in the vacation rental industry.

    For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

    Research Analysis

    The vacation rental market within the B2C enterprises sector experiences significant growth, driven by the increasing popularity of non-hotel accommodations. Sales channels for vacation rentals expand across both online and offline modes, catering to diverse customer preferences.

    Third-party studies indicate a robust demand for rental homes and resorts in the accommodation segment, particularly in the homes segment and resorts segment. Price data reveals flexibility in pricing structures, allowing market players to cater to various budgets. Privacy and space are key factors driving the demand for vacation rentals, making them an attractive investment opportunity in the industry associations.

    Market Research Overview

    The vacation rental market is a significant segment within the tourism industry, offering travelers unique and comfortable accommodations for their holidays. These rentals can range from apartments, houses, treehouses, and even castles, providing diverse options to suit various budgets and preferences. The market has seen substantial growth in recent years due to the rise of online booking platforms and the increasing popularity of experiential travel.

    Consumers seek authentic and local experiences, and vacation rentals offer just that, allowing travelers to live like locals in their chosen destinations. Additionally, the flexibility and convenience of vacation rentals, including the ability to cook meals and the option for long-term stays, make them an attractive alternative to traditional hotels. The market is expected to continue growing, driven by increasing disposable income, a growing number of international tourists, and advancements in technology.

    Table of Contents:

    1 Executive Summary
    2 Market Landscape
    3 Market Sizing
    4 Historic Market Size
    5 Five Forces Analysis
    6 Market Segmentation

    • Management
      • Managed By Owners
      • Professionally Managed
    • Method
    • Geography
      • Europe
      • North America
      • APAC
      • Middle East And Africa
      • South America

    7 Customer Landscape
    8 Geographic Landscape
    9 Drivers, Challenges, and Trends
    10 Company Landscape
    11 Company Analysis
    12 Appendix

    About Technavio

    Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

    With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: [email protected]

    SOURCE Technavio

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