Rare Beauty is stepping outside makeup for the first time in this specific way: a limited-edition eyewear collection with Warby Parker, fronted by Katseye's Megan Skiendiel. The five optical and sunglass styles each take their color from a shade of Rare Beauty's Soft Pinch Liquid Blush, and prices start at $95. According to Variety, the collection is available through Warby Parker's website and retail stores.
The pairing makes sense on paper. Katseye has become a sought-after name for fashion and beauty campaigns — the group starred in a viral Gap campaign and collaborated with Korean skincare brand Laneige on a lip tint collection earlier this year. Skiendiel, per Variety, is a longtime fan of both brands, and she models the collection in a series of beauty-focused portraits that pair the eyewear with coordinating blush looks. For readers tracking the katseye campaign trail, this is another data point in a busy year. It also lands in a wider pattern of celebrity-adjacent beauty crossovers you can follow in our beauty coverage.
What exactly is in the collection?
Five frames, five blush shades, one color story. Each style is named and matched to a specific Soft Pinch Liquid Blush shade, which is the whole concept: the eyewear is a translation exercise, not a random color pick.
- Franny — a rounded cat-eye in warm chestnut, inspired by the shade Resilience
- Elwell — a vintage-inspired frame with neutral pink lenses, modeled after Encourage
- Millie — sculptural oval sunglasses in a rose-colored finish, inspired by Worth
- Gillian — an oversized optical frame in nude mauve, inspired by Hope
- Albie — a minimalist metal-frame design with deep berry lenses, inspired by Faith
Each pair comes with custom packaging, including a cream-colored case and a painterly lens cloth. It's a small detail, but it signals that the collaboration was treated as a full product, not a sticker swap on existing frames.
What does $95 buy you here?
Prices start at $95, per Variety — a real, dated number worth holding onto, since limited collections like this tend to move and prices are subject to change. Warby Parker's standard retail model matters for context: the brand already runs its Buy a Pair, Give a Pair initiative, distributing a pair of glasses to someone in need for every pair purchased. That program continues alongside this collection, so the $95 entry point sits inside a company structure that gives glasses away in parallel. We covered a connected angle in What the SPF Number on Your Sunscreen Actually Means.
For shoppers, the practical read is simple. If you already need glasses, a $95 starting price is competitive for a designer-adjacent collaboration. If you don't, the sunglasses are the impulse buy — Millie's sculptural oval shape and Albie's metal frame with berry lenses are the two styles that read most like fashion pieces rather than prescriptions.
Why is Rare Beauty doing eyewear at all?
Variety frames the collection as Rare Beauty expanding beyond makeup, and the timing supports that reading. Last week, the brand reunited Selena Gomez and Demi Lovato in a campaign inspired by their movie "Protection Protection Program" — another buzzy moment Variety notes in the same report. Two high-visibility campaigns in two weeks suggests a brand in an active push phase, using both celebrity nostalgia and a fresh face from Katseye to reach different audiences.
The blush anchor is the smartest part of the strategy. Soft Pinch Liquid Blush has emerged as a signature product for Rare Beauty, known for its highly pigmented formula and expansive range of shades. Building eyewear on an existing bestseller means the collection borrows credibility from a product people already own — you can match your frames to a blush in your drawer. If you're working with a minimal routine, our three-minute face guide covers how one well-chosen product carries a whole look, which is essentially the same logic this collection runs on. For related coverage, see The Three-Minute Face: A Minimal Makeup Routine That Still Looks Finished. For related coverage, see The Three-Minute Face: A Minimal Makeup Routine That Still Looks Finished.
What does the charitable component actually do?
Two things, both documented. Warby Parker has made a donation to Rare Beauty's Rare Impact Fund, which works to expand access to mental health resources for young people. And the company's ongoing Buy a Pair, Give a Pair program continues, so each purchase from this collection triggers the same give-back mechanics as any other Warby Parker purchase.
That matters for how you read the campaign. The Rare Impact Fund tie-in connects the collaboration to Rare Beauty's established philanthropic identity rather than inventing a new cause for the moment. The Buy a Pair, Give a Pair continuation is the broader structural piece — it applies across the company's catalog, not just this five-frame drop.
Where does Katseye fit in the bigger campaign picture?
The group's campaign résumé, per Variety, now runs Gap (viral), Laneige (lip tints, earlier this year) and now a two-brand eyewear and beauty collaboration. That's a deliberate ladder: mass retail, then skincare, then a hybrid campaign that touches both a makeup brand and an eyewear brand at once. Skiendiel fronting this one solo — rather than the full group — is its own signal, the kind of move that builds individual recognition inside a group act.
For the campaign itself, Skiendiel models the collection in beauty-focused portraits pairing the eyewear with coordinating blush looks, which keeps the visual language inside Rare Beauty's existing product world. The collection is available at warbyparker.com/rare-beauty, with prices starting at $95.
What the evidence doesn't yet tell us: how long the limited edition stays in stock, whether prices vary by style, or whether Katseye members will front further solo campaigns. Those are the details worth watching as the rollout continues — and we'll keep an eye on the business side in our fashion news coverage.
